Tuesday, June 8, 2021
Monday, June 7, 2021
Wednesday, May 26, 2021
Research Dossier
Thursday, April 29, 2021
technical skills: lighting, camera, sound
Audio task
The task was to compare different audio recording setups. For this task we were asked to go through a scene a few times using a different audio recording set up each time this was also done outside.
The equipment we used was a shot gun mic with a boom pole and an audio recorder as one set up. We also used a zoom audio recorder for another set up. We then used a dslr camera for the third setup so that we could compare all these.
The result for this was that the shot gun and the boom pole set up was the best. This was due to being able to get closer to the person who was speaking. The worst one was the camera which is why you should never rely just on the camera for audio.
Photo task
The task was to take photos using a DSLR and led light panels and to use coloured gels on the lights. this was to experiment with high and lowkey lighting and to experiment with different colour lights.
For this task we used a Canon Dslr and we used Neweer led light panels with and without coloured gels. we done this in w16.
the result of this was that we managed to try all the different lightings. high key is for something that isn't meant to be mysterious where as low key works to make things mysterious. the colour gels showed us that you can make your video/photos look demonic with the red gel for example.
Tuesday, March 9, 2021
Role of the writer
Job roles in media
Screen writer
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A Screenwriter writes and develops screenplays
for film or tv drama.
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They prepare the script in a way that the reads
are able to understand the setting and the emotion and the way it will work on
screen.
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They work with the Producers, Directors and
actors to draft and redraft their script.
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They often must work to tight deadlines.
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Screenwriters are usually freelancers.
Screen writers are good at:
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Writing screen plays (understand the good
features of a screen play and know how to improve one)
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Being creative (Express their ideas effectively
in screen-play form)
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Have knowledge of all genres of art (so they can
understand a range of sources and understand the cultural context.
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Have a passion for the genre and a love of the
industry.
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Freelancing (being able to find your own jobs,
manage your own finances and be self motivated.
screenwriters work with:
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They work with development producers and their
assistants.
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They are occasionally assisted by researchers
(These people allow for screenplays to be fact checked.)
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They may have their work overseen by script
editors (they may also in turn be supported by assistant script editors)
In tv dramas they may be further assisted by:
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Story producers and story liners (Story producers
provide the framework season-long or series-long story arcs, which
screenwriters can then go and write individual episodes. Story liners do a
similar job, but they assist the story producer in order to write an outline
document for a series.)
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Script editors (they read the script and edit it
to make it better)
How to become a screen writer:
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Start writing screen plays as soon as possible.
(practicing the form is essential)
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Practice writing screenplays in a professional
format.
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Read existing screenplays online to familiarise
yourself with the form.
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Build a portfolio (Create work that you can show
to tutors or employers. This is essential)
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Network (go to Screen Skills’ events like open
doors to meet people working in development departments. Meet producers and ask
them if they would like to see your script. Give them your contact information)
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Network online (Create a LinkedIn profile. Join
groups on social media that are looking to make films or tv in your area. Find
a film office near you)
Director
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Directors are the creative leads of the film.
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They hold the creative vision throughout the
whole process, from pre-production through to the final edit.
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The executive producer or producer is in charge
of employing them.
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They start with a script and work with a
screenwriter and sometimes a script editing team.
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Sometimes directors are screenwriters as well
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It is the director’s job to imagine the script
in a visual form.
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The director works closely with the producers to
assign different roles such as the director of photography and the production
designer.
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They also work with the producer to cast actors.
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They also work with the director of photography
to develop filming styles, including notes about camera shots and script
changes.
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Some directors will rehearse actors before
shooting however not all of them do. They ‘block’ the performance with the
actors before filming begins. (This means they choreograph where actors are
positioned, where they will, over the course of a shot and how they will
deliver their dialogue.
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They will also instruct other members of the
crew such as lighting, wardrobe and make up supervisors.
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After filming they will lead the editing process,
preparing a ‘directors cut’.
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Directors may be employed by tv broadcasts, film
or television production companies, or work on a freelance basis.
What a director is good at:
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Leadership: shares the vision of the film with a
range of people from different departments.
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Imagination: envisage the film you want to make,
see it, hear it. Create the vision execute it.
- Arts knowledge: have a passion for and deep knowledge of film and tv drama.
Job roles within the commissioning process
- Commissioning editors - The role that commissioning editors working for a publishing house or magazines, is commissioning authors or journalists to write books or articles. This job can also involve developing ideas for new books and articles before identifying suitable authors and journalists to write them. To become a commissioning editor you will need some college degrees, most editors have at least a bachelor's degree, usually in English, communications, or journalism. Some have graduate degrees but it is not a requirement. It is mostly important that you have a passion for reading and enjoy editing.
- Independent production companies - A production company is normally run by a producer or director but can also be run by a career executive. A production company relies highly on talent or a well known entertainment franchise to raise the value of an entertainment project and draw in larger audience. The difference between an independent production company and a studio producers films to the general public whereas an independent production company works for other companies to help them produce their desired content.
- Independent directors - This refers to a member of a board of directors, every public company is required to install a board of directors, who does not have a material relationship with a company and is neither part of its executive teams or involved in the day-to-day operations of the company.
- Producers - A producer is the person who is responsible for finding and launching a project, arranging financing, hiring writers, a director and key members of the creative team, they over see all elements of pre-production, production and post-production, they do this all the way until the release date.
- Competitions - competitions is a great way to get your work noticed, contributing to competitions will be allow you to get your work across and recognized. Some competitions will not take work that you have used for something before and may ask you to create something different and may have a specific genre that they would like you to focus on.
Working as a writer
When working as a writer there is a lot of things that you have to consider here are some examples and why its important...
- Agent representations -
- Optioning and payments -
- Professional presentation - When you are presenting a presentation it is important for it to be profession for example, not having childish images, no slang, it would have to be well said English this is because if you go unprofessional then others may not take you seriously and in the film and TV industry it is import to be taken seriously for your work
- Time management - It is important be good at managing your time this is because you wouldn't like to go behind when your working because it will set you back and once you have lost some time it will be hard to get back to it so it is important for you to be able to keep up with everything and not full behind
There are many different legal and ethical considerations for example:
"copyright" - The exclusive and assignable legal right given to the originator for a fixed number of years, to print, publish, perform, film or record literary, artistic or musical material. So in other words if the work that has been realized hasn't been realized by the person who created it they can claim for copywriter which means they will be able to get some money from the person who realized it.
-"bias" - this means that the person has a strong opinion on a specific thing and they are showing that, they will lean more towards one side than the other and in the case for tv and film you have to be biased and you have to be able to pick more than one side and they have to be able to show what opinion/ option they like better and sometimes they have to be open minded and see everything from all sides.
-"censorship" - the genera; censorship occurs in a variety of different medias including speech, books, music, films and other artists, the radio, tv and the internet for a variety of claimed reasons including national security, to control obscenity, child pornography etc..
-watersheds" - This is the timings of what goes on what, for example in the mornings and throughout the day they will have child friendly programs and after 9 that's when they start to get inappropriate for children for example sexual, horror and over 18 films.
-"libel"- A published false statement that is damaging to a persons reputation.
-"plagiarism" - presenting someone else's work or ideas as your own, with or without their consent.
The role of the writer
screenwriters write and develop screenplays for film or TV drama. They do this either based on an original idea by adapting an existing story into a screenplay or by joining an existing project. Television writers develop stories, write scripts, make edits and revisions and help determine what an episode looks like in the world of TV. Writers are able to influence everything from the series that are told to how the sets are built.
The screenplay guide for the producers, director, actors, crew of exactly what will appear on screen. It is the common ground that everybody on the film will work with from start to finish of production. It tells the complete story, contains all action in the film and all dialogue for each character.
One example for a screen writing competition is Bluecat. If your a winner living outside the USA, your script is automatically eligible to win the Fellini award, given annually to the best internal script and that is $1 000. They have a rule that all entries must be in English, the feature screenplay must be between 65-125 pages in length. The pilot scripts must be between 20-75 pages and the short screenplays must be between 1-29 pages in length. Everything that is submitted must be your own work, you are not allowed to copy or use anyone else's work, or previous work. The script that you send in must be completely new and its not allowed to have been previously won at any contests, competition or award of any kind. In this event there is a number of prices for example the grand prize winner will receive $5,000, the feature screenplay award winner will receive $2,000, the pilot award winner will receive $2,000 also and so will the short script award. Some of the things that they accept are features, episodic pilots and short film scripts, each submission with receive one complimentary written analysis, script must be in PDF must have a properly formatted by file name (name of script by author by Author First Last Name.pdf) they don't have any title page requirements and all entries must also be in English.
When going through the process they have to commission content, when doing this they have a number of things to look out for some of their strategic priorities include;
*To support the supply of distinctive, British ideas to the BBC from across the UK
*To maintain a range of supply in the UK enabling smaller producers to survive and grow
*To strengthen production ecologies, talent and the creative pipeline outside London
*To strengthen progress on diversity and representation both on and off screen
*To strengthen progress towards environmentally sustainable production to the UK.
As part of the commitment to creative diversity they are prioritizing £100m of their existing TV commissioning budget over three years. They aim to make the decisions as fast as possible: entering into a dynamic, creative dialogue with producers and managed by the relevant commissioning genre. Every idea has different considerations but generally BBC television aims to work to following timescales.
Tuesday, December 1, 2020
Wednesday, November 11, 2020
Thursday, July 2, 2020
Documentary mini task
A documentary is a wide term used to describe a non-fiction movie that in some way "documents" or captures reality. Documentary makers are often inspired to make their films because they feel a particular story or viewpoint is not being covered by mainstream media the way it should be. The way i would define the word “Documentary” is by using the words factual and educational. Documentaries are films that are factual and are educational meaning they teach the viewer information about important life events for example a documentary that covers the events of a world war.
The key features of Expository documentaries are that they give the narrator the role to explain the film's rhetorical content. They use stories and statements given through voiceover with images to illustrate the tone of the film. The filmmaker collects footage that functions to strengthen the spoken narrative.
One example of an expository documentary is “City of gold”.
The Key features of Observational documentaries are that they avoid interviews, voice-over narration and a soundtrack. Instead they present footage of real life as it unfolds. The effect is a documentary that tends to show, not tell, and leaves it down to each viewer to come to his or her own conclusions of the film.
An example of an observational documentary is “knuckle”.
The Key feature of Interactive documentaries are that they use interviews. When including these interviews in the documentaries they may decide to keep the interviewer’s questions in or edit them out.
An example of an Interactive documentary is “prison valley”.
The key features of reflexive documentaries are that they include the filmmaker within the film. They also solely focus on themselves and the act of making of the film.
An example of a reflexive documentary is “Chronicle of a summer”
The Key features of Performative Documentaries are that they focus on the filmmakers' involvement with his or her subject, they use his or her personal experience or relationship with the subject as a starting point for exploring larger, subjective truths about politics, history, or groups of people.
One example of a performative documentary is “supersize me”.
Expository Documentaries are my favourite. Observational documentaries are the most unbiased because they leave the viewer to conclude the documentary for themselves. I do feel like documentary producers have a contract with the viewer to show them honest and unbiased, accurate information. The reason for me feeling this way is because Documentaries are known for being educational and informative.
Wednesday, April 29, 2020
News values are a group of rules or criteria which determine how much attention a media outlet such as a newspaper gives a news story. They also show how editors and other journalists decide that one piece of information is news while another is not.
The 12 news values categories include:
- Negativity - This is the bad news such as death, murder, bad weather, This is rated as more important than "positivity" such as but not limited to weddings, royal family, celebrations.
- Closeness to home (Proximity) - This is what the audiences seem to relate to. The stories that involve people in their country or things that are happening near them geographically.
- Recency - this is how recent it happened and how quickly that news outlets respond to it and get the news to the public. This includes 24 hour news channels such as BBC and CNN.
- Currency - This is the opposite to Recency as currency is a news story that has been in the public eye for some time. For example a missing person or a murder.
- continuity - This is the news coverage of a situation that is on going such as a war or a sports tournament. A current example of this is the Covid 19 lockdown this is in the news everyday.
- Uniqueness - This is when an unusual event occurs such as a three headed child birthed by a 16 year old women. This would be very unusual which would intrigue audiences and make them want to read it.
- Simplicity - This is the news thats obvious but true. Its news that can be easily explained for example a cat stuck in a tree.
- Personality - This when a news story surrounds a particular person. Newspapers like these especially if the person is well known such as a well known local person or a well known celebrity.
- Expectedness (predictability) - This is whether or not the event matches the expectations of the organisation and or the audience.
- Elite nations or people - This is news that is about the nation and offers more importance to the nation than other news.
- Exclusivity - This is when one news outlet is covering a story. The Sunday papers are very fond of exclusives.
- Size - This is about how big the story is, meaning how important it is to the public. How many people it affects.
Wednesday, March 25, 2020
Monday, March 23, 2020
This advert is to promote Ben and Jerrys ice cream flavour Netflix and chill'd because its new. They show that its called Netflix and chill'd by making it look like a Netflix trailer and as it moves on you see that they are showing ice cream in multiple different Netflix tv shows and films.
The primary demographic for this advert is the youth, the reason for this is because the advertising is colourful and so is the packaging. The packaging has colourful pictures on it such as cows and blue skys. The advert is also introduced as an advert for a new Netflix series which would attract the youths attention. The secondary demographic for this advert is anyone who may like ice cream or Netflix. This may be someone who is in the room watching the tv when the advert comes on, they wouldn't be the primary target audience because the people who made the advert were not targeting them directly.
I couldn't find out when this was shown but i expect it would be shown in the day time and early evening, the reason for this is because it is targeting the youth and that would be the best time to show it as thats when most of the youth will be watching tv.
The advert took the form of a standalone, documentary, live action type advert. The reason for this is because it was like a netflix trailer and they dont usually carry a story through multiple trailers. the reason for it being more like a documentary is because it was documenting different peoples reactions to the new flavour.
I would say that the advert takes the style of humorous and it is a parody to a netflix trailer. It shows the humorous side by re editing serious films and tv programmes to ad the new ice cream into them. it creates the idea of a netflix original advert but adds a twist by using it to show off a new ice cream.
This advert attracts the potential consumers attention by creating the idea that this is an advert for a new netflix original, it does this by using the netflix logo and footage from actual netflix trailers but reedited to add the new ice cream into it. The advert arouses interest by using a saying that everyone uses when talking about netflix anyway and changing it slightly for the name of the flavour. The advert convinces the consumer to buy the product by showing that netflix are behind it by having it shown as a netflix original advert.
This product is distinguished against others by this being more fun for its consumers with the cartoons on the actual container and the advert being like a netflix original trailer these will both be more appealing to teenagers. Ben and jerrys has become a massive company over time and for this flavour they have teamed up with another massive company 'netflix' this creates a massive consumer base which means more and more sales.
There are a lot of different scenes used in this advert as they have used parts from a few different netflix original trailers as you can see by the screenshots below.
Thursday, March 19, 2020
Ownership and Funding in the TV and Film Industry
In the 1950's the UK government decided to introduce a rival television broadcasting company but this time it would be funded commercially. This new TV broadcasting company was called Independent Television (ITV). This company started broadcasting Television in 1954 this creates a Duopoly. However the UK government imposed regulations on ITV which were based on service principles - I.e. Educational content, children's programmes, religious programs and news programmes. A purely commercial company would not want to do this as programmes such as the ones stated do not maximize audience viewer ship. Audiences are the product made and sold by commercial media company's.
The third channel was then created in 1964 and it was called BBC 2. This was then followed by the channel 4 which was created in 1982 this was the fourth channel that was created, This channel was funded by a levy from the ITV companies. This channel commissioned everything, they did not make any of their own TV shows.
All of these channels were terrestrial television which meant they were on the ground. We now have a thing called satellite TV which is transmitted above the ground using a satellite. We also have the option of cable TV which is below the ground as the cables are ran under the ground. With satellite TV there is the option to purchase and download additional things such as box sets or movies and even pay per view.
Global media is media ownership, this is increasingly concentrated into the hands of a small number of companies. 95% of the worlds media companies are owned by multiple different smaller companies. A conglomerate is a group of companies all under the same owner ship.
Vertical integration is the tendency for all the sectors within a media industry to become part of the same company (e.g. the film making industry, distribution companies and cinemas. Many companies have laws against this.
Horizontal integration is when the tendency for a company to try and increase its market share by either buying rival companies within a sector or by making rival companies go bust by out competing them.
Monopolization is the domination of a market or commodity to the exclusion of others. monopolization domination - social control by dominating.
Monday, February 3, 2020
old spice case study
Monday, January 13, 2020
Monday, January 6, 2020
Depict evaluation
The task we were set was to create a 90 second short film. This is what we managed to create in the time we were given. Our idea was to create a story where a guy sees a girl and starts to look like a stalker, when he follows her around as he try's to gain the courage to ask her out. we had to pre production paper work this included talent release forms, location release forms and
Sunday, January 5, 2020
unilever research
- Lipton
- Pot noodle
- Dollar shave club
Monday, December 9, 2019
'Requirements for a moving image production'
Other types of moving image include films, TV, YouTube videos and music videos. Different ways of distributing media products are Cinemas, TV, DVD, Streaming websites (such as Netflix for example), Social media.
Products such as Films will be released in the Cinema and then on DVD and Blu-Ray where as trailers will most commonly be released on TV and through social media sites.
Funding for Film, Television and other moving imagery include Government grants, Tax incentives, Debt financing, slate financing, individual investors, product placement and crowdfunding. Government grants are when a financial award is given by the local government or federal state, this can be awarded for a beneficial project such as a film or TV production. Examples of these include things such as kick starter and Go fund me. Debt financing is when a firm collects money for working capital or capital expenditures by selling bonds to individuals or institutional investors, this is in return for lending the money. A product placement is when a goods manufacturer or service provider pays to gain exposure in a film or television program. Crowdfunding is a way for people and organisations such as charity's to collect money, this is done by businesses investing into the project in return for a potential profit or reward.
various Requirements for a moving image product include:
- Equipment (Cameras, Lighting, Audio equipment, etc)
- Actors
- Extras
- Food
- Locations
- Directors
- Camera Operators
- Crew
- Possible catering staff
- Audio Engineers.
- Props
- Equipment (camera, Tripod, Microphone and audio interface)
- Costumes (although these were just our day to day clothes we still had to ensure that we kept the same outfits clean as we filmed over a period of days.)
- Props (we only used minimal props however we did have a few things such as a Phone, A cup of water, the bottle of drink and the bits of paper work)
For our production we only had a small crew to work with which consisted of me, Brad, Erin and Matt, we all multitasked to get the production filmed and edited. Brad was the main camera operator but doubled to also be a director for some shots and a boom mic operator, Matt was doing the voice over but was a director and camera operator for some shots, I was an actor but doubled as a camera and audio operator and Erin was an actor and doubled as director and camera operator. We all worked together to edit our media product. We allocated work to our small crew by working out who the actors were going to be first and then we chose our camera operator and then decided to have someone do a voice over. I had some experience acting and with operating both the camera and the audio recorder and had a bit of past experience editing, Brad had some experience with editing but with sony vegas and not adobe premiere pro, Matt and Erin had little experience with this type of thing but done a great job as part of the crew.
An example of the crew for a budget short film is Colin (2008)
An example of the crew for a TV Programme is "How I met your mother" (2005 - 2014)
An example of the crew for a hollywood feature film is from Hobbs and shaw (2019)
Some other people a part from the crew that are a big part of creating a media product include:
- Actors
- Extras
- Technical department (Script manager, Grip, Photography Director)
- Craft Department (Costume Designers, Prop designers)
- Editors (Music editors, audio editors and Video editors)
- Distributors (Sales agent, Distribution executive, Publicist)
- Accountants
An example of a material that you may need for a moving image production is research for example if you are doing a movie on world war two you will need to research about world war two. financial considerations for the materials are not to spend all the budget on research if you need multiple different materials.
Examples of materials you may need for a moving image production are:
- Research (this is used to make the piece of media correct)
- Script
- Storyboards
- planning
- copyright
- plagiarism
"Copyright protects your work and stops other people from using it without your permission" "you automatically get copyright protection when you create:
- original literary, dramatic, musical and artistic work, including illustration and photography
- original non-literary written work, such as software, web content and databases
- sound and music recordings
- film and television recordings
- broadcasts
- the layout of published editions of written, dramatic and musical works "https://www.gov.uk/copyright
completion guarantee - completion guarantee also known as a completion bond is a form insurance that is often used on independently financed films. This insurance makes sure that producer will complete and deliver the film.
A regulatory body is a public authority or a government agency that is responsible for making sure something is suitable for a certain audience. OFCOM is the regulatory body for the communications industry, it is responsible for regulating the TV and radio sectors. OFCOM regulates the BBC but they are independant from direct government intervention meaning they are also regulated by BBC themselves. BBFC is the British board of film classification and they are responsible for regulating the release of film meaning what age they are released for.
A trade union is "an organized association of workers in a trade, group of trades, or profession, formed to protect and further their rights and interests", the reason they are so important is because they help communication between workers and their management they provide advice and support to ensure the difference opinions do not create major conflict.
PACT is the trade association representing the commercial interests of UK independent television, film, digital, children's and animation media companies. BECTU, a sector of Prospect, supports members working in non-performance roles in broadcasting; film and cinema; digital media; independent production. Both of these organisations do work for independant film and creative media industries.
Friday, December 6, 2019
Tuesday, November 19, 2019
editing techniques
To do this I used the marker tool to capture the beat of the music.
Tuesday, November 12, 2019
Evaluation of a film extract for continuity
Because editing doesn't exist in real life, a set of rules has been created to make sure that continuity appears.
Match on action

This shot is the start to an establishing shot it establishes where people are in the scene.
This shot pans up from the ground on to Hobbs and you can see shaw in the background.
This whole clip keeps to the 180 degree rule it doesn't break it. this film struggles to keep to it but manages it. this film is full of action which makes it difficult to stick to the 180 degree rule as the camera is flying around everywhere.

This shot begins the Match On Action. it starts off by Hobbs pulling the seat off of the wall. It then continues to a shot of him dragging it further away. This is a good editing technique and creates good continuity. It does this by creating a continuous shot with the use of two shots and a cut in-between.

This whole clip keeps to the 180 degree rule it doesn't break it. this film struggles to keep to it but manages it. this film is full of action which makes it difficult to stick to the 180 degree rule as the camera is flying around everywhere.

These two shots create a shot/reverse shot. it goes from Hobbs and Shaw to Mr Nobody and back again. This is used to show a conversation between two or more people.



























