This advert is to promote Ben and Jerrys ice cream flavour Netflix and chill'd because its new. They show that its called Netflix and chill'd by making it look like a Netflix trailer and as it moves on you see that they are showing ice cream in multiple different Netflix tv shows and films.

The primary demographic for this advert is the youth, the reason for this is because the advertising is colourful and so is the packaging. The packaging has colourful pictures on it such as cows and blue skys. The advert is also introduced as an advert for a new Netflix series which would attract the youths attention. The secondary demographic for this advert is anyone who may like ice cream or Netflix. This may be someone who is in the room watching the tv when the advert comes on, they wouldn't be the primary target audience because the people who made the advert were not targeting them directly.

I couldn't find out when this was shown but i expect it would be shown in the day time and early evening, the reason for this is because it is targeting the youth and that would be the best time to show it as thats when most of the youth will be watching tv.

The advert took the form of a standalone, documentary, live action type advert. The reason for this is because it was like a netflix trailer and they dont usually carry a story through multiple trailers. the reason for it being more like a documentary is because it was documenting different peoples reactions to the new flavour.

I would say that the advert takes the style of humorous and it is a parody to a netflix trailer. It shows the humorous side by re editing serious films and tv programmes to ad the new ice cream into them. it creates the idea of a netflix original advert but adds a twist by using it to show off a new ice cream.

This advert attracts the potential consumers attention by creating the idea that this is an advert for a new netflix original, it does this by using the netflix logo and footage from actual netflix trailers but reedited to add the new ice cream into it. The advert arouses interest by using a saying that everyone uses when talking about netflix anyway and changing it slightly for the name of the flavour. The advert convinces the consumer to buy the product by showing that netflix are behind it by having it shown as a netflix original advert.

This product is distinguished against others by this being more fun for its consumers with the cartoons on the actual container and the advert being like a netflix original trailer these will both be more appealing to teenagers. Ben and jerrys has become a massive company over time and for this flavour they have teamed up with another massive company 'netflix' this creates a massive consumer base which means more and more sales.

There are a lot of different scenes used in this advert as they have used parts from a few different netflix original trailers as you can see by the screenshots below.